#36. Should She Scale Her Group Coaching Program? w/ Leslie Chen
For years, she’s tested, refined, and perfected her small group coaching program. She’s done it so well, that she boasts an incredible 95% success rate. And with those kind of results, her next natural question is…
“How do I help more people?”
But then, the next thought is…
“Will it make it worse for those who are already inside my program?”
That, right there, is the conundrum many skilled coaches and consultants face. Effectively, do we stay small and help a few people really well? Or do we scale, and help more people, but not as well?
This week on The Modern Consultant, I have the pleasure of saying to our guest Leslie Chen…
“What if you could have both?”
Then, in this week’s special “coaching podcast” episode, you’ll hear me walk her begin to architect how to do it.
More about Leslie: She is running an executive weight loss coaching program focusing on helping a community of high-impact women remove a toxic relationship with food while experiencing automated, inevitable weight loss.
Topics We Cover:
Lead generation and scaling Leslie Chen’s business
Refining messaging and value proposition
Scaling coaching program without compromising quality
Surveying and data collection for decision-making
Pricing and revenue considerations
Lessons learned and future goals
References and Links:
https://www.riselean.com/
https://www.linkedin.com/in/leslielchen/
#35. Doubled His 6-Fig Business In 8 Months Working <20 hrs/week with Zack Arnold
This week on the Modern Consultant, I have the honor of hosting Zack Arnold.
Zack is an award-winning Hollywood film and television editor (Cobra Kai, Burn Notice, Empire, Shooter, Glee), a member of the American Cinema Editors, a documentary director (GO FAR: The Christopher Rush Story, narrated by Mark Hamill), an American Ninja Warrior, and the creator of the Optimize Yourself program and podcast.
With his group coaching programs, he helps ambitious creative professionals and entrepreneurs design a unique path towards a more balanced, more productive, and more fulfilling career they deserve.
Zack’s website: https://optimizeyourself.me/
34. She grows Kajabi’s 19,000+ paid member community w/ Maruxa Murphy, Community & ROI Strategist
Imagine this – you’re the head of Kajabi, a platform for creating and selling online courses. In 2023, with 19,000 customers, you hit $60M in revenue, and you’re valued at $2 billion.
Who do you call to help grow your community from 19,000 to 100,000?
Maruxa Murphy – The Heartful Community Architect & Revenue Strategist I’m proud to call a friend, client, and this week’s guest on the Modern Consultant.
She’s been featured in Forbes, Reader’s Digest, Fox News, The Huffington Post, NBC, and The Austin-American Statesman for her work in creating profitable enterprises that do good in the world. Maruxa believes in empowering all individuals to live their fullest lives, and her work has been instrumental in bringing people together to create positive change.
To learn more about Maruxa, visit: https://www.revolutionarycommunities.com/
33. 7-Figure Digital Operations for Social Media Marketing Agencies (SMMA) w/ Jhana Li, Ops Expert
This week on the Modern Consultant, I have the honor of hosting Jhana Li.
Jhana first stumbled into Operations 5 years ago, while traveling full-time in a converted van through North & South America. Since then, she’s been COO at 2 successful startups, directly consulted over thirty 7- & 8- figure businesses, and coached hundreds more. She helps founders scale their businesses & scale themselves out of the day-to-day by training their Operator to become the Second-In-Command. Her mission lies in transforming purpose-based businesses into vehicles for growth & good.
32. Lessons from 1.5 Billion Advertisements w/ Brian Kurtz
This week on the Modern Consultant, I have the honor of hosting Brian Kurtz.
Brian Kurtz has been a serial direct marketer for over 40 years. He had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer.
His second career, which he is seven years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best including past guests on The Modern Consultant (Jay “$50B man” Abraham & Kevin “CopyChief.com” Rogers)
#31. Inside Look: Converting 600,000+ Email Subscribers w/ Marc Aarons
A few weeks ago, we had about 350,000 email subscribers and now it’s about 600,000+ subscribers which changes our focus from getting more subscribers to “how do we convert?”
This week, I take you behind the scenes of how I’m doing that for an active client project. For confidentiality reasons, I can’t share everything but here’s what I do cover:
-Average email open rate (as of Sept 2023 from a database of 200M emails)
-How I’m getting 150%-250% higher email open rates
-Why 2,210 people asked us to sell them something
-2 kinds of emails I send in every campaign
-3 subject line templates you can use right now
#30. Product-Driven Marketing: How To Scale 1-on-1 Marketing, Sales, & Delivery w/ Daniel Ferrari
This week on the Modern Consultant, I have the honor of hosting Daniel Ferrari.
Daniel Ferrari is a marketing strategist who specializes in helping D2C brands. While his background is predominantly in copywriting, he has developed expertise in, bringing in other copywriters to execute his big ideas. Daniel’s expertise lies in helping businesses with offers/product creation, product-driven marketing strategies, and more.
Years ago, when I met Dan for the first time, he was working for The Motley Fool, a 9-figure direct-response driven company. Dan was responsible for around 60% of their front-end acquisition. That was over 5 years ago. Just wait till you hear what he’s up to now.
#29. Step 3: We added 372,424 emails in 1 day w/ Marc Aarons (Solo Episode)
I’m back with another solo episode. If you missed the last two episodes, watch them for full context. The first few seconds of this episode are a recap clip from my episode with Jay Abraham, the $50B man (that’s how much he’s generated for his private clients in profit).
Then, the following episode, I introduce the 9-step roadmap I’m using to drive all client results through the end of 2024.
Finally, in this episode, I share:
– Problems you run into at each step
– How to solve them
– Results my clients are having at various steps
Highlights:
– Step 3: We added 372,424 email subscribers in 1 day (client update)
– Step 9: Building a sales system that can handle a $1M per month without sales calls.
Find out more about what I’m up to here:
https://8020solutions.co/
#28. The First 3 Steps To Grow Your Expertise-Based Business
Audience is who you serve. Offers are what you serve. Sales are how you tell them about the offers. In this episode, I’ll reveal our 9-step process for improving all three, based on our past client work and what we’ll be executing on for clients through 2024.
#27. Buy, grow, and sell businesses w/ Jay Abraham
Jay Abraham: “Marc, do I have your permission to use vulgarity?”
Had you told me the man who’s made $50 billion in profits for his private clients would’ve been asking me for permission to curse on my podcast, then I’d be Dwayne “The Rock” Johnsoning my eyebrow at you.
That said, I told him “Absolutely”.
Never imagined I’d have this much fun talking about how to buy, grow, and sell businesses.
But, if you know Jay, then hey, it’s to be expected because:
His advice helped the Icy Hot brand you see at CVS and everywhere else go from $20,000 to millions in under a year.
He’s also helped a candy company in China sell 49% to Hershey’s for half a billion dollars using his methods.
And so long as it doesn’t distract from the deeper mission of maximizing profit for a positive impact, he never misses an opportunity to sneak in a joke or three.
