#26. A.I.M. To Get More Referrals: Accessibility, Influence, and Memory w/ Michael Roderick
Michael Roderick helps thoughtful givers become thought leaders. To do it, he uses two frameworks. The first is the Thought Leadership Triple Threat – which is combination of becoming a scientist, celebrity, and magician in your niche. The other framework, drastically increases your referability for both more leads and new business. That’s the A.I.M. framework, which stands for accessibility, influence, and memorability. If you’re lacking any of the 3, then your referability drops.
Why Listen: Michael went from high school teacher to Broadway Producer in 2 years. To do it, he had to master the business of creativity, and then developed frameworks to make it repeatable for himself as well as his clients.
#25. From Clients to Courses: The First $100K w/ Rob Howard
What does it take to make the first $100K?
If you’re an established service provider, that’s already at multiple 6-or-7 figures in annual revenue, then figuring out how to your first $100K in online courses or curriculum-based coaching is your magic question.
Answer that question, and you now have a pathway to $1M in productized revenue, which gives you the option to walk away from service-based revenue. However, in today’s episode, we cover a controversial take:
Don’t try to escape your client-services business…even if you can do it with online courses.
#24. Should online courses have community? w/ Jordan Godbey
This week on the Modern Consultant, I have the honor of hosting Jordan Godbey,
Jordan is the founder of GrowthCommunity, an entrepreneur, and certified Circle expert who’s launched over 40 communities for his clients. He’s also a course creator himself who generated over $1.5m dollars with a niche course and his passion is helping other experts build community-powered courses that deliver powerful transformations in their students’ lives.
While that may sound a lot like what I do – through our podcast, we found the difference: while I focus on making sure that the curriculum within a course is exceptional and delivers the transformational value, Jordan focuses on making sure the community infrastructure that surrounds the course, is also exceptional to support the learning journey.
#23. $1M Course Launches: The Traps and Freedoms of 7-Figure Business w/ Luisa Zhou
This week on the Modern Consultant, I have the honor of hosting Luisa Zhou, former space station engineer turned multi 7-figure course coach for professionals who want to escape the 9-to-5, and grow a freedom business on their terms.
In a social media world where influencers flip between “vulnerability overshares” and meticulously filtering public personas to grow their follower counts, Luisa has taken a noticeably “quieter” approach. As a self-described business minimalist and very private person, you may hear about her german Sheperd Falco, but that’s about it.
I don’t know about you, but personally, I find that refreshing, because she focuses on creating what I call “high-utility” content. Content that’s focused on helping people, as opposed to content that’s too focused on being “likeable”. Sure, likeability matters – but once trust is established, there’s going to be a lot more time spent on problem solving to get to someone’s goals, as opposed to knowing the latest that happened on their last dog walk.
#22 Books Grow Business: The Art and Science of Nonfiction Book Writing w/ Bryna Haynes
Books grow businesses – no surprise there but if you want to do it well, then it will require time, attention, and intention. In today’s episode I interview book writing and independent publishing expert Bryna Haynes, where we talk about why it takes 12-14 months, how it can take less time, and where both books and courses fit into the business model of thought leaders.
#21 Codify and Scale Your Brand Voice w/ Justin Blackman
About Today’s Guest:
Justin Blackman is a brand voice expert who’s written for more than 429 people and managed to sound like every one of them. He uses an ultra-specific voice mirroring process called Brand Ventriloquism® to analyze and replicate the nuances that make your voice unique, and documents it so you can scale your content without sacrificing authenticity.
He’s created voice guides for Amy Porterfield, Stu McLaren, Todd Herman, Bobby Klinck, and Danny Iny — and worked with top brands including Puma, IHG hotels, 5-hour Energy, and Red Bull.
He also runs copywriting workshops that show you how to evolve your style and punch, power and pop to your everyday writing at the Brand Voice Academy – all the people say he’s pretty fly for a write guy.
#20 – Artificial Intelligence and The Future of Sales Copywriting w/ Kevin Rogers
Can A.I. replace sales copywriters? That’s just one of the questions I’m finding the answer to on this episode of The Modern Consultant with our guest, Kevin Rogers. If you’re in the world of direct response copywriting, then Kevin needs no introduction. That’s because he’s the founder of CopyChief, a community of direct response copywriters and the world-class companies who hire them. With over 9,294 members, a training vault for learning copy, a professional job board and over 795,550 podcast downloads. If there’s anyone who has his pulse on how the world of professional copywriters are not just reacting to AI, but how they are using it in their daily workflow, it would be Kevin.
#19: $14M on OnlyFans: Inside the Marketing, Sales, and Delivery of a Content Business w/ Bryce Adams
Can an OnlyFans creator teach you how to grow your online education business?
That’s the question I’m answering today with the help of Bryce Adams, who, after growing a successful 7-figure E-Commerce brand, started an OnlyFans account on a whim in the middle of the pandemic.
The first night, she made $62, showed it to her boyfriend, who then replied…
“Wait what?”
A few scrolls and market research clicks later, then told her:
“We’re gonna crush this. Give us 6 months.”
The rest is business history: They transferred the parts of their E-Commerce skills that they could but quickly learned that any content business can be a grind. That said, they leveraged market research, positioning, product development, and hiring within their families to drive $10M in revenue in 2 short years.
Now, they have a team of over 20 employees, give over $100,000+ to charity, and also run their E-Commerce business in less than 30 minutes per week.
This…is not a regular story.
Inside, you’ll find stories of family, altruism, community growth, paid advertising, organic marketing, and everything in between.
Relevant for Modern Consultants that want to spend more time with their families?
Yes.
Definitely.
But only if you’re open to finding insights that are off the beaten path.
TImestamps:
[00:00:00] “How’d you describe who you are and what you do?”
[00:00:54] How she donated $100,000 to various charities.
[00:03:15] Started e-commerce business out of high school, grew it with friends and family. Transitioned to digital space. Tried OnlyFans, saw opportunity, did market research. Committed full-time and scaled quickly.
[00:07:31] Boyfriend girlfriend team evolves adult content business strategy.
[00:11:16] Being authentic on OnlyFans creates community and support.
[00:15:02] Team of over 20 employees handles editing, content creation, and support.
[00:18:53] Exploring creator economy, payments, and investments
[00:23:26] How her family reacted to her doing OnlyFans.
[00:27:25] OnlyFans is a secure and transparent platform.
[00:29:33] Building a dream house, expanded space, new gym.
[00:35:00] Focused on product, building content, social media. Bringing in more fans. Creating safe content for different platforms. Displaying personalities and friendships to more people. Working and documenting experiences for enjoyment.
[00:37:03] Filming is done on a phone. Fans appreciate authentic and raw footage. Travel with friends who capture content.
[00:44:04] Paying customers better than free; dealing with YouTube comments.
[00:50:16] Data-driven approach overcomes fear or success.
About Bryce:
Bryce Adams is a serial entrepreneur who built her first multi-million dollar business right out of high school. Most recently she’s known for being the #1 liked creator on OnlyFans and earns in the top 0.01% of all creators on the platform. She’s also the first creator on the platform to have over 1 million active fans. Bryce loves animals and lifting heavy weights. You can find her on Fitbryce.com and Instagram fitbryceadams (both SFW).
#18 The Power of a Statement Piece Point of View w/ Hillary Presswood
Hillary Presswood is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She’s also the former co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.
#17 Educational Content: Deliver Value at Each Stage of your Client Journey w/ Marc Aarons
On this episode of The Modern Consultant, host Marc Aarons discusses the newly redesigned website and the importance of positioning. Marc introduces the Product Flywheel Framework, which consists of four parts: Revenue Flywheel, Audience Flywheel, Offer flywheel, and Sales flywheel.
He emphasizes the Sales flywheel and the role it plays in the customer journey. Marc explains that values-driven decisions are crucial when choosing clients to work with and provides tips on incorporating values into positioning.
He also shares the importance of analyzing patterns across clients to align values in service professionals’ work. Marc discusses how positioning affects every touchpoint in the customer journey and highlights the value of a diagnostic tool in identifying potential problems and solutions.
He uses examples like 16personalities.com and Rubik’s cube to illustrate the importance of sequencing and problem-solving. Marc introduces a diagnostic quiz to analyze the product flywheel framework and create custom roadmaps. He stresses the need for a roadmap before starting any project and the impact of delivering content at the right time.
Marc concludes the episode by sharing content needs for service professionals in the early stages of the customer journey and encourages feedback.
