“I grew up in a house where my Dad would knock, then ask permission to enter my room.
For as long as I can remember, he’s taught me that I have a right to privacy, even from him.
I believe you have a right to privacy too, and on this page you’ll find the best version of the language I have thus far to help you know where I stand.”
– Marc Aarons
Last updated: July 30, 2026 | Effective: July 30, 2026
This Privacy Policy explains how 80/20 Solutions, LLC, doing business as Marc Aarons (“80/20 Solutions,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit our websites, purchase or use our programs, courses, coaching, and consulting services, or otherwise interact with us (collectively, the “Services”). “You” or “your” means any individual who uses the Services. By using the Services, you acknowledge that you have read this Policy. Please also review our Terms of Use, which govern your use of the Services.
Contents
1. Who we are and how to reach us
The entity responsible for your personal information (the “controller”) is 80/20 Solutions, LLC (dba Marc Aarons). You can reach us about privacy at:
Email: team@8020solutions.co
2. Information we collect
2.1 Information you provide to us
We collect information you give us directly, such as when you create an account, purchase a program, book coaching or consulting, fill out a form, take part in a survey or promotion, post a review, or contact support. This may include your name, email address, mailing address or postal code, phone number, billing details, account login credentials, your preferences and profile settings, and the content of messages you send us.
Payments: We use third-party payment processors to handle transactions. Full card numbers are collected and processed by those processors, not stored by us; we receive limited billing details needed to complete and record your purchase.
2.2 Information we collect automatically
When you use the Services, we and our providers automatically collect certain information, including:
Some of this information (for example, IP address, device IDs, and cookie identifiers) may be considered personal information under applicable law, even though it does not include your name. We treat it accordingly.
2.3 Information we receive from other sources
We may receive information about you from business partners, affiliates and joint-venture partners, advertising and analytics providers, payment processors, and publicly available sources, and we may combine it with information we already hold.
2.4 Categories of personal information (California / state-law framing)
For state-law purposes, the categories of personal information we may collect are summarized below.
We retain each category for as long as described in Section 9. We do not knowingly collect Social Security numbers, government IDs, or special-category data (such as health, race, or religion) through the Services.
3. How we use personal information
We use personal information to:
Where we de-identify information so it no longer reasonably identifies you, we will maintain and use it only in de-identified form and will not attempt to re-identify it except as permitted by law.
4. Cookies and tracking technologies
We and our partners use cookies, pixels/web beacons, SDKs, and similar technologies to run the Services, remember your preferences, measure performance, and support advertising. The main categories are:
When advertising or analytics partners set cookies or receive identifiers through the Services, this may be considered a “sale” or “sharing” of personal information under certain state laws, even though we do not receive money for it. You can opt out; see Section 6. We do not control cookies set by third-party advertisers; please review their privacy policies for their own practices.
You can manage cookies through our cookie banner or preference center where available, through your browser settings, and through opt-out signals such as the Global Privacy Control (GPC), which we honor as described in Section 6. If you disable some cookies, parts of the Services may not function fully.
5. How we share personal information
We do not sell your personal information for money. We may share personal information as follows:
6. Your U.S. privacy rights
Depending on your state of residence, you may have some or all of the following rights regarding your personal information:
6.1 How to exercise your rights
Submit a request by email to team@8020solutions.co. We will verify your identity before responding and will reply within the timeframe required by law. You may use an authorized agent to submit a request on your behalf with proof of authorization.
6.2 Do Not Sell or Share / Your Privacy Choices
To opt out of the “sale”/”sharing” of your personal information for targeted advertising, use the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link on our website, adjust the cookie preference center, or enable an opt-out preference signal such as the Global Privacy Control (GPC) in your browser. We honor GPC signals and will confirm when an opt-out has been applied.
6.3 State-specific notes
California residents may also request the categories of personal information disclosed for a business purpose in the prior 12 months and may designate an authorized agent. Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, Delaware, Iowa, Indiana, Kentucky, Rhode Island, and other states with comprehensive privacy laws have the corresponding rights above, including the right to opt out of profiling in furtherance of decisions producing legal or similarly significant effects where applicable.
7. International users: EEA, UK, and Switzerland (GDPR / UK GDPR)
If you are in the European Economic Area, the United Kingdom, or Switzerland, this section applies to you in addition to the rest of this Policy.
7.1 Data protection principles
We process personal data in line with the GDPR principles: lawfulness, fairness, and transparency; purpose limitation; data minimization; accuracy; storage limitation; integrity and confidentiality (security); and accountability.
7.2 Legal bases
We process your personal data where: you have given consent; processing is necessary to perform a contract with you; processing is necessary to comply with a legal obligation; or processing is necessary for our legitimate interests (such as improving and securing the Services and marketing responsibly), where those interests are not overridden by your rights. Special-category data, such as data revealing health, race or ethnicity, religious or political beliefs, or sexual orientation, and biometric data used to identify you, is only processed under the additional conditions the GDPR requires, and we do not seek such data through the Services.
7.3 Your rights
You have the right to access, rectify, erase, restrict, or object to processing of your personal data; to data portability; to withdraw consent at any time (without affecting prior processing); and to lodge a complaint with your local supervisory authority. To exercise these rights, contact us using Section 1.
7.4 International transfers
We are based in the United States, so your personal data may be transferred to and processed in the U.S. and other countries. Where we transfer personal data out of the EEA, UK, or Switzerland, we rely on an appropriate safeguard, such as the European Commission’s 2021 Standard Contractual Clauses (and the UK International Data Transfer Addendum), and/or the EU-U.S. Data Privacy Framework and its UK and Swiss extensions where applicable. You may request more information about these safeguards using the contact details in Section 1.
8. Children’s and teens’ privacy
The Services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. Consistent with the FTC’s amended Children’s Online Privacy Protection (COPPA) Rule, if we learn we have collected such information without verifiable parental consent, we will delete it, and we maintain reasonable security and retention practices for any children’s data we might handle. We also do not knowingly sell or share the personal information of, or serve targeted advertising to, users we know to be 13-16 years old without any consent required by law. If you believe a child has provided us personal information, please contact us using Section 1.
9. Data retention
We keep personal information only as long as necessary for the purposes described in this Policy. To decide how long, we consider the length of your relationship with us and your account activity, our legal, tax, and accounting obligations, and whether retention is needed to resolve disputes or enforce agreements. When information is no longer needed, we delete, anonymize, or securely destroy it.
10. How we protect personal information
We use administrative, technical, and organizational measures, such as access controls, encryption in transit, and vendor confidentiality obligations, designed to protect personal information from loss, misuse, and unauthorized access, alteration, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a security incident affects your personal information, we will notify you and the relevant authorities as required by law.
11. Marketing communications
We may contact you by email, and, where you have opted in, by SMS/text or phone, about our and selected partners’ programs and offers. You can unsubscribe from marketing emails using the link in any message, reply STOP to text messages, or contact us directly. Message and data rates may apply to texts. We may still send you non-promotional messages about your account, purchases, or support requests. We cannot guarantee that emails to you will be secure from interception.
12. Automated decision-making
We use analytics and personalization to recommend content and improve your experience. We do not use automated processing to make decisions that produce legal or similarly significant effects about you without human involvement. If this changes, we will update this Policy and, where required, offer you the ability to object or request human review.
13. Third-party links and public areas
The Services may link to third-party sites and may include community areas, forums, comment sections, or reviews. We are not responsible for the privacy practices or content of third-party sites; please review their policies. Anything you post publicly can be read, collected, and used by others, so please don’t share sensitive information in public areas. You remain responsible for complying with our posted community and content rules.
14. Changes to this Policy
We may update this Policy from time to time. When we make material changes, we will provide notice, for example, by posting the updated Policy with a new “Last updated” date and, where appropriate, a notice on our site or by email, before the changes take effect, so you have an opportunity to review them.
15. Contact us
If you have questions about this Policy or our privacy practices, contact 80/20 Solutions, LLC (dba Marc Aarons) at team@8020solutions.co.