“Susan worked 60+ hours a week across 3 jobs. Now she works 20 hours a week, earns the same, and walks her son to school every morning.”
In consulting, his average profit per hour across all client projects was $59.
But after implementing our framework, his profit per hour for online courses was $621 — about a 10x increase.
It’s a strong result.
It’s also not a one-hit wonder or his best result.
For another course we helped launch, his profit per hour was $1,116.
Beyond profit, his total revenue from online courses is over six figures, which, from a business perspective, gives him a valid path to making done-for-you service work optional.
That said, the part I’m proudest to share is the impact his courses have on his students.
Before Rob’s course, Susan was juggling 60+ hours across three jobs that took her away from her family.
But then, she took his course…and in under a year of diligent effort, she was able to make the same income, by working just 20 hours a week.
A strong financial outcome – the the part that made it life changing for her though was this:
Your students’ lives can change – they wake up motivated to become the best version of themselves; the kind of people who leave the world better than how they found it.
Your team’s lives can change – they wake up inspired and proud to do and share the life-change work they get to be a part of.
Your life can change – you get rewarded for having a bigger impact on the world around you. The money you make becomes a direct reflection of the lives you’re impacting.
However, if this isn’t your first rodeo with creating online courses, then you know it’s not always easy either…especially if you’ve been thinking about creating a transformational high-ticket course.
Chances are, you tried to get help from what I call the 4Cs of online help:
Courses, coaching, consulting, and (online) communities.
The Design Squiggle is a simple illustration of the design process that I didn’t come up with – it was created by Damien Newman.
However, in my experience, I’ve found it highly applicable to A-to-Z process of creating and growing an online course-based business.
Course after course, coach after coach, consultant after consultant – many of us keep stitching together pieces of the puzzle.
If you’re like Rob, then sometimes, those pieces fit, but too often it feels like a struggle bus of trying to force a square peg into a round hole.
To make matters worse, no one would seem to get the bigger vision of profit + impact that he had for himself.
To make matters worse, as a busy parent leading a growing team of full-time employees, he just didn’t have the time to keep trying to figure it out by himself.
And so…even though he saw the multi-six figure potential of creating a higher-ticket online course, he put it off…for over a year.
If you’re thinking, “crap, he sounds like me…”, then I’m here to tell you that neither you or Rob are alone.
I’ve seen it hundreds of times.
Heck, I’ve experienced it too.
The only difference between you and I is that I’ve collected thousands of data points to find out what absolutely does NOT work, and what actually does.
Here’s what I learned:
The recipe for service providers to create high-impact courses looks the same at a first glance, but the ingredients for success are different.
Waitlists work whether it’s a new iPhone, Tesla, or high-ticket course.
The problem with conventional waitlist strategies is that most marketers treat them as just a sales tool. Doing it that way limits your sales potential and reduces the overall impact of your course.
That’s we teach you how to create a waitlist that incorporates scalable client discovery.
When you pair the power of client discovery with a well-executed waitlist strategy, you uncover the true profit potential of your course and the essential content needed to make it irresistibly helpful.
Rob used our audience survey and found a premium pocket of his audience was willing to pay $23,012 for a course idea he had. He ended up making ~$30,000 in pre-sales for it.
Pre-selling also works but…
The way most people teach pre-selling causes course creators to “rush-build” their content, resulting in a subpar course that doesn’t deliver the promised outcomes or meet the launch deadlines.
For service providers, that’s a fast-track to burning relationships it took you years and even decades to build.
That’s why we teach you how to pre-build enough teaching materials for your course, so that quality is high but you’re not taking forever to do it either (because perfectionism is the enemy of done).
When you combine the power of pre-selling with solid pre-built teaching materials, you set yourself up for not just making sales, but delivering transformational results that go into powerful case studies (that drive even more sales).
Launches aren’t dead.
But launches are often designed for full-time marketers who are focused on transactional sales, not consultants who build long-term relationships with clients.
To sell in a way that’s in alignment with your values, doesn’t burn you out, but also doesn’t plateau your growth, you need an educational sales system that:
When you add an educational sales system into your existing sales process, it won’t just sell your courses or programs, it’ll also sell your existing consulting offers.
“I was expecting 30 people. We had 3X that. I printed 70 handouts and we were short by 20. High quality problem to have! [The workshop we worked on] crushed it”
I grew up as the curious kid of a MD/PhD and tourism executive on the tiny island of Jamaica. I’m deeply passionate about improving the world through education and service, as everyone who has come before me has, except, I grew up with the internet.
All that said, I see online education (and technology) as a way to be of greater service around the world.
And, for every service-driven professional I work with who wants that too, I see it as an honor to help them scale their impact on the world, while making sure they are fairly compensated for it.
That’s why I do what I do.
Creating the Product Flywheel Framework is an extension of that.
Marc Aarons is the founder of 8020solutions.co, which helps service providers productize and market their expertise online.
He has worked over 1,000 online education businesses and clients ranging from New York Times bestselling authors to neurosurgeons and the United States National Institute of Health.
As a former Environmental Sciences researcher he took an online course that taught him how to drive 700,000 visitors to his first website. That taught him the power of content to transform the trajectory of people’s lives.
Since then, his work has been featured in online publications including The Wall Street Journal’s MarketWatch, Yahoo Finance!, and The American Writers and Artists Institute.
For this reason, once you or your team members have gone through the training once, you go through it again to make your flywheel flow faster (with less friction).
This is how you engineer growth…
For each mini-flywheel that powers your larger Product Flywheel, you’ll receive relevant resources and done-for-you digital assets that do a lot of the hard work so you can implement faster.
We’re constantly engineering new stuff for each engine, but at the time of writing, you’ll find the following resources.
Yes, it’s a lot, but you’ll only use the ones you need and you’ll sleep soundly knowing that if you need “something”, it probably exists.
(We’re also adding more each month)
Depending on the level of support you (or your team) needs, you’ll have a mix of live group calls, 1-on-1, and access to our private community. Either way, we’ve designed a daily support system so you’re always covered no matter what.
Ciara got insights from both prospective clients and long-term clients on what to build.
She ran a Lean Course Launch. Instead of a complex 80-page sales page, she had a simple sales system that included a 3-page document.
“Now, my sales calls aren’t scary, they’re fun and inspiring”. Rather than rely on just traditional sales calls, candidates saw all her program had to offer from her 3-pager, which made them excited to join.
It’s a minimum 6-month commitment program.
For every consultant or team that joins, we start with an assessment of what you currently have to create a Personalized Growth Roadmap through the training, toolkit, and support systems.
While the roadmap is individualized, the example below shows a common pathway through the program.
Once these are in the place, the next step is usually to grow the capacity of the minimum viable infrastructure. For example, you may want to go from all systems being able to handle 10-100 people to having the capacity for 100-1,000 people.
To do this, we’ll once again architect a custom roadmap through the training for you to upgrade whichever system is the highest priority for you, based on your ultimate goal (and preferences for getting there).
274 survey replies in 5 days gave Rob and his team the confidence needed to create and sell signature courses.
Educational sales system allows Rob and his team to sell their courses on auto-pilot. No sales calls required.
He 10X’d his average profit per hour on client work by building courses that change lives.
96 survey replies in 1 week gave Zack insights into what offer his audience wanted, their ideal price range, and when they would buy.
Zack does a $37,000+ launch in a “covid-decimated” industry.
Grew a $200,000+ online course and coaching business while working less than 20 hours a week.