#18 The Power of a Statement Piece Point of View w/ Hillary Presswood

Listen + Episode Show Notes
Key Takeaways:

[00:03:00] Creative director helps businesses create standout brands.

[00:05:35] Copywriting career, transition to strategy and coaching. Retirement in 2020 with rebranding.
[00:12:09] Visual branding certification led to full creative direction.
[00:22:07] Unsure how to communicate on social media.
[00:29:35] Reflection, company, confusion, brand perspective, expertise.
[00:32:10] Testing ideas with small bites builds confidence.
[00:39:10] Distinct point of view makes your brand unique.
[00:43:41] Pattern recognition key to successful branding.
[00:48:02] Digging deep, having fun, pushing boundaries.
[00:53:06] Visuals captivate and create memorability instantly.
[01:04:29] Decadent, chunky ice cream mix with snacks.

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