#42. Top 10% Globally Ranked Podcast in 1 Year: Behind-the-scene w/ Marc Aarons

Listen + Episode Show Notes
To recap 2023, let me take you behind the scene of the Modern Consultant Podcast:
– 3160 listeners.
– 41 Episodes.

That’s quantitative perspective. From qualitative perspective:
– Reconnected with my collegues, friends, past clients and got them to share bunch of secrets.
– Had an honor of talking to modern consultants behind $100k to $100B contracts.
– Explored almost every topic ranging from marketing, sales, business growth, sleep, AI, and much more.

Key Points Covered in this episode:

1. Revenue Contribution: The podcast significantly contributed to a 5 figure contract in 2023, with potential for a 6 figure contract in 2024. Listeners turned into clients after engaging with long-form episodes, demonstrating the podcast’s role in generating revenue.

2. Audience Engagement: The podcast garnered around 38,829 downloads from 3160 listeners in 2023. Despite relatively small numbers, Marc emphasizes the meaningful connections and the opportunity to reconnect with business contacts and friends, highlighting the importance of a loyal and engaged audience.

3. Integrating the Podcast into Sales: Marc delves into how the podcast fits into the sales process, particularly in the middle and bottom of the funnel. Long-form conversations allow potential clients to align with the host’s values, understand his strategic problem-solving approach, and gauge his expertise, all of which can influence their decision to engage in a service contract.

4. Strategic Partnerships and Intimacy: The podcast has been instrumental in creating deep connections with potential strategic and referral partners. Marc emphasizes that podcasting is a powerful tool for building intimacy and trust within the business community.

Social Links:
Spotify: https://open.spotify.com/show/3DwBPWpH2KenaMbRyMDvDA
Apple Podcast: https://podcasts.apple.com/gb/podcast/the-modern-consultant/id1679872784
Instagram: https://www.instagram.com/marcaarons876/
Facebook: https://www.facebook.com/marc.aarons
LinkedIn: https://www.linkedin.com/in/marcaarons/

00:00 how podcast content contributes to client enrollment success?

05:45 what I’m not doing when it comes to podcast growth.

09:50 Podcast relevancy in “Sales” part of SOAR framework

10:53 Demonstrates expertise and curiosity for potential clients.

14:46 Strategic fit of the podcast in business growth and marketing.

About Marc:
Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).

After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co


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