However, if you’re a service provider, then you have an unique advantage. You get to simplify the vague goal of scaling into this clearer description:
I want to go from 1-on-1 to “1-to-many” marketing, sales, and delivery.
If you describe it that way, things become much clearer. For example, it becomes clearer that launching an online course, would be a “1-to-many” delivery strategy. On the other hand, writing a transformational non-fiction book, would be a “1-to-many” marketing strategy.
That said, both, if done right and with intention, your book can inspire, and even go so far as to change someone’s life. Then, to go even deeper, a course can deepen the impact – continuing where the book left off.
However, where would you even start and how do you begin to think about that?
To help answer that question, I’m excited to host this week’s guest on The Modern Consultant:
About Today’s Guest:
Bryna Haynes is the founder and CEO of WorldChangers Media. As a nationally-known book strategist, speaker, ghostwriter, and editor with over 17 years of experience in the publishing field, she has helped hundreds of thought leaders, teachers, healers, and enlightened entrepreneurs deliver their messages and radically uplevel their expert status through best-selling, impact-driven books. Titles she claims in her spare time include: self-reinvention savant, LEGO castle designer, dragon tamer, luxury travel hacker, and connoisseur of kick-ass boots.
Find out more about her at http://www.worldchangers.media/.
- Authors and Course Creators: How can we road test ideas before writing a book or starting a business?
- Sales: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?
- Business Strategy: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?
- Book Structure: How to front-load story and following a 3-point plot arc to create reader connection and how to use it for teaching a lesson?
[00:03:04] Brand refresh leads to focus on family.
Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.