Zack is an award-winning Hollywood film and television editor (Cobra Kai, Burn Notice, Empire, Shooter, Glee), a member of the American Cinema Editors, a documentary director (GO FAR: The Christopher Rush Story, narrated by Mark Hamill), an American Ninja Warrior, and the creator of the Optimize Yourself program and podcast.
With his group coaching programs, he helps ambitious creative professionals and entrepreneurs design a unique path towards a more balanced, more productive, and more fulfilling career they deserve.
Zack’s website: https://optimizeyourself.me/
Topics We Covered:
– The challenges and opportunities Zack Arnold explored during pandemic slowdown of the Hollywood
– Zack’s struggle with lead generation and marketing for his coaching and teaching business
– The importance of leveraging relationships and creating win-win partnerships to expand audience, especially in business-to-business markets
– Zack’s creation of a market for personal and professional development in the postproduction space of Hollywood
Timestamps:
01:27 Transition from Hollywood to coaching due to burnout.
09:05 Overcoming challenges, transforming lifestyle through fitness goal.
19:51 Learned survey skills, doubled business during pandemic with Marc’s help.
25:28 Mastery in serving email list, challenges in lead generation.
27:08 Building relationships through partnerships.
36:03 Leverage existing audiences for revenue and growth.
40:56 The problem with most online courses
46:08 Career and skills diversification.
53:03 Strategic approach to audience research
59:11 One of the primary factors responsible for Zack’s 7-fig revenue generation
01:02:37 Exploring funnel design, criteria, and relationship building process.
01:07:05 Evaluate LinkedIn Sales Navigator for viable business prospects.
01:08:11 How Zack generated 1.1M from the list of 5000
01:11:43 Mastering failures leads to personal and professional growth.
About The Host:
Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).
After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co
