Key Takeaways:
[4:47] – Who is the man behind Conversion Engineering?
[15:40] – Ross shares the appeal of applying engineering to human psychology and marketing
[21:22] – How did Ross make the shift from engineering to marketing?
[27:39] – Knowing everything now, what would Ross tell himself if he could go back in time?
[32:44] – Ross discusses the Offer Cube
[36:55] – How did Ross come up with the Conversion Engineering Model?
[48:12] – What books assisted Ross in his consulting journey?
[59:51] – How do you incorporate the Conversion Engineering Model into your business?
[1:10:32] – How do you find the right people for your business?
[1:18:12] – Ross shares how the market always evolves and moves from one thing to the next
[1:27:49] – What personal and professional books Ross recommends that could change your life
[1:30:45] – Ross’s question for the next guest
[15:40] – Ross shares the appeal of applying engineering to human psychology and marketing
[21:22] – How did Ross make the shift from engineering to marketing?
[27:39] – Knowing everything now, what would Ross tell himself if he could go back in time?
[32:44] – Ross discusses the Offer Cube
[36:55] – How did Ross come up with the Conversion Engineering Model?
[48:12] – What books assisted Ross in his consulting journey?
[59:51] – How do you incorporate the Conversion Engineering Model into your business?
[1:10:32] – How do you find the right people for your business?
[1:18:12] – Ross shares how the market always evolves and moves from one thing to the next
[1:27:49] – What personal and professional books Ross recommends that could change your life
[1:30:45] – Ross’s question for the next guest
Resources:
I Love Marketing Podcast: https://ilovemarketing.com/episode-list/
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses – https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
The Art of Learning: An Inner Journey to Optimal Performance – https://www.amazon.com/Art-Learning-Journey-Optimal-Performance/dp/0743277465
Work the System: The Simple Mechanics of Making More and Working Less – https://www.amazon.com/Work-System-Mechanics-Working-Revised/dp/160832253X
Discipline Is Destiny: The Power of Self-Control – https://www.amazon.com/Discipline-Destiny-Power-Self-Control-Virtues-ebook/dp/B09PB1SB72
Essentialism: The Disciplined Pursuit of Less – https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses – https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
The Art of Learning: An Inner Journey to Optimal Performance – https://www.amazon.com/Art-Learning-Journey-Optimal-Performance/dp/0743277465
Work the System: The Simple Mechanics of Making More and Working Less – https://www.amazon.com/Work-System-Mechanics-Working-Revised/dp/160832253X
Discipline Is Destiny: The Power of Self-Control – https://www.amazon.com/Discipline-Destiny-Power-Self-Control-Virtues-ebook/dp/B09PB1SB72
Essentialism: The Disciplined Pursuit of Less – https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
