#8: From Music Production to $100M Sales w/ Brian Speronello

Listen + Episode Show Notes
Key Takeaways:

[5:35] – Did Brian’s dad being a chemical engineer influence his career choice?
[9:01] – Working as a consultant for a company vs. becoming an independent consultant
[13:03] – Why Brian believes being in corporate is “bland and boring”
[17:06] – Brian shares his transition from corporate to independent consulting
[23:28] – The difference between marketing and direct response sales copywriting
[29:51] – Brian shares his perspective on pricing
[39:01] – Why Brian believes it’s essential for clients to know and fully understand what they are getting into in business consulting
[43:00] – The challenges of creating a copywriting course
[51:24] – When is the time for you to hire a copywriter for your business?
[56:18] – The challenges of shifting from a service model to a digital product model
[1:01:06] – Is it necessary to validate your audience?

Here’s Brian’s special offer for The Modern Consultant’s listeners: https://freelancelikeapro.com/tmc
Download the Powerpoint Presentation on “Three Ways to Grow a Business”: https://www.abraham.com/topic/three-ways-to-grow-your-business/

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