#7: How to attract Fortune 500 Clients like Verizon and IBM w/ Earle Richards

Listen + Episode Show Notes
Episode Timeline:
[3:39] – Who was Earle before consulting, and how did he get into it?
[6:10] – Earle shares how his college experience impacted his journey to consulting
[9:53] – How Earle’s “Superpower” helped him kickstart his consulting opportunities
[15:03] – Did Earle identify as a consultant when he started his consulting services?
[21:22] – The advice Earle would give to his past self when starting consulting
[23:54] – How Earle gets consulting opportunities with big brands
[29:31] – What do consultants often miss when joining a new team?
[39:11] – How long a contract should be, according to Earle
[45:08] – How clients find Earle organically vs. referrals
[50:01] – How Earle leveraged his analytical skills to become a strategic advisor for his clients
[53:29] – Earle’s top books & platforms that influenced his consulting style
[1:00:40] – Why Earle chose not to productize his consulting work

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber – https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
What is Google Analytics? – https://support.google.com/analytics/answer/12159447?hl=en
What is Google Tag Manager? – https://support.google.com/tagmanager/answer/6102821?hl=en

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