But when someone reference paid advertising, most people think of Meta or Google PPC ads.
Then leads acquired through those channels are nurtured using email sequences.
Instead, we spend $50k of advertising budget on acquiring email lists.
Result?
Less competition = Low Cost per lead = Higher Profits.
We used the following 3 untapped email sources to acquire leads with CPL of $1 on avg. to get to $100k in 3 days:
1. Buying an entire Email List
2. Running ads in the email newsletter
3. Cross-Promotion of email lists
Want to know more?
Key points I covered:
Architecting a Growth System: I delve into the meticulous process of architecting a growth system for businesses, focusing on creating automatic sales, offers, and audience generation to drive ROI and impact for my clients.
Paid Advertising Strategies: This episode reveals compelling insights into leveraging untapped sources for acquiring leads at a low cost with high return on investment, steering clear of traditional paid advertising channels.
Strategic Sales and Offer Systems: I discuss the significance of comprehensive sales and offer systems, emphasizing the value of creating entry offers and leveraging order bumps and one-time offers to increase average order value and achieve early profitability.
Impact-driven Business Model: I emphasized the importance of creating offers designed to change lives and generate a return on investment along with a return on student impact, ultimately delivering rewards to businesses that they can be proud of.
Timestamp:
00:00 Architecting $1,000,000 per product per year business model.
03:41 Email newsletter acquisition, low cost, high return.
07:53 Implement cold acquisition traffic math with multiple offers.
12:39 Analyze lead sources for cost and profitability.
About The Host:
I’m Marc, and I help experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).
After helping over 1,000 entrepreneurs, I created my Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co
