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Profitable Productization

A Case Study for
Impact-Driven Consultants

Discover the 4-part framework a service provider used to go from $59 profit per hour (on client projects) to $1,116 profit per hour with online courses.

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Profitable Productization: A Case Study for Impact-Driven Consultants

Before:
$59 profit per hour.

After:
$1,116 profit per hour.

"Over 6 figures from online courses
and we're just getting started..."

His courses change lives: "Our student testimonials sound like "Susan was working 60 hour weeks and 3 jobs. Now she works 20 hour weeks and has time to walk her son to school."

-ROB H.

OUR FRAMEWORK THAT
GETS THE JOB DONE IS CALLED:

The Productization Flywheel

IT HAS 4-PARTS.
TO KNOW IF it's worth your time though,
here's a glance at what it covers:

Revenue Flywheel
The output of any a for-profit business model is profit and so we start here.

However, if you also tie profit to a humanitarian impact, every dollar made also represents the transformation of someone's life. This makes sure your money is actually meaningful.
Audience Flywheel
There are 3 kinds of audiences. People who buy services, people who buy products, and people who buy both.

Ultimately, you need to have an empathy-driven understanding of them including, but not limited to their identity, core motivators, preferred solutions, and purchase triggers.

You need to clearly identify them to create valuable offers and educational sales messaging that inspires them to take action at every step of the customer's journey.

Beyond that, you'll also want to know where and how to find more of them. The secret sauce that no one covers though, is how to "clone your audience" once you've found the right people. That's the magic of the Audience Flywheel.
Offer
Flywheel
Productized offers allow you to deliver transformational expertise that can change lives at scale. Do it wrong though and it takes you 6+ months just to end up building something nobody wants.

You need build it fast, build it well, and collect evidence that it works, before increasing capacity to ensure it can handle the volume of impact you want to have on the world.

Now, to make it a flywheel, you want to have a productization process that repeatedly improves existing product/service offers, and also creates new ones. Further, you'd want to have a product/service ecosystem that collectively increases the success of each product/service in that ecosystem. That level of strategy and implementation is where the magic of the Offer Flywheel starts to really shine.
Sales
Flywheel
Sales here is just a placeholder for the customer journey.

You need a predictable series of touchpoints that your audience goes through to go from stranger-to-buyer-to-proven case study for whatever productized offer you create for them.

That's what you'd want, even if you were selling just one product/service offer. But what if you have plans for an entire product/service suite? Then, you'd want a sales flywheel that rotates between your offerings across a predictable editorial calendar. You'd also want it to be done in a way that's in alignment with your core values so it's never salesy, but rather educational to cultivate customer relationships for life. That, is the where having a Sales Flywheel, would really shine.

READY TO GO DEEPER? Say Yes and Secure YOUR ADVANCE COPY Of:

Profitable Productization

A Case Study for
Impact-Driven Consultants

Discover the 4-part framework a service provider used to go from $59 profit per hour (on client projects) to $1,116 profit per hour with online courses.

Privacy matters. Consent matters. Your information is secure. Unsubscribe at any time.

Profitable Productization: A Case Study for Impact-Driven Consultants

Before:
$59 profit per hour.

After:
$1,116 profit per hour.

“$100,000 in sales from cold traffic, even with the incomplete funnel. Never heard anybody sound that excited from a sales page before. They read it word for word!”
Zach J.
Founder, FUNNELDASH
“…these evergreen conversions are unheard of. Now testing a 50% higher price on our subscription offer without worrying about losing buyers. I used to overcomplicate everything…now growth is simple and doable.”
Jenni W.
E-Commerce Coach
MARC and 80/20 Solutions haVE been featured in...

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