Marc Aarons here,

Environmental science researcher turned:


I got 700,000+ visitors to come to my first site without paid ads, influencers or any kind of degree in business.


I've worked with the United States' National Institute of Health, neurosurgeons, and New York Times bestselling authors


1,600+ coaching sessions with e-commerce, agencies and course businesses ranging from $0M - $10M+ in annual revenue

That's the short version.
If you're curious about the longer one,
then I have to say...


The internet's full of a hype but if you like data, then the following words may help.

Marc here, environmental science researcher turned course growth coach.

As a solo founder of my 1st online business, I ran growth tests that drove 700,000 users to my website without paid ads, influencer referrals or being featured in any major media.

People close to me will tell you my values sound like "relationships come first", "balance and growth", integrity and diversity.
Leading a live session with the my former GrowthLab coaching team at Forefront, a conference hosted by NYT best-selling author Ramit Sethi

Then, as a consultant, I designed tests like a 7-part sales email series that pre-sold a $5,000 online course without investment in lengthy product development cycles, a 70-page sales letter test that sold $100,000 worth of front end offers in 1 month, a pricing test that increased a user experience design agency's average contract value by 400%, and a design test that 2X'd monthly sales for a conversion rate optimization agency.

After running growth tests for a few years, I joined Ramit Sethi's GrowthLab Accelerator team as a senior coach, I advised 200+ solofounders ($0-$10M per year revenue ranges) on customer research, digital marketing, direct response copywriting, digital analytics strategy and conversion rate optimization.

It was mostly virtual but we also did in-person events and conferences over the 3 years of my role.

For the 2nd year of Forefront, I returned as co-Master of ceremonies for the 3-day event
Ryan Deiss (left) is the founder of and The Traffic and Conversion Summit - which hosts 5,000+ marketers each year. I've had the opportunity to learn directly from him at's HQ in Austin, TX a few times a year.

Now, after 1,600+ growth test calls and over a decade of iterating my signature methods through mentorship, practice and feedback - I've launched The Course Lab, a place to help experts grow courses that change lives.

That said, while I've gotten a lot of things right, I've also gotten a lot of things wrong - if you're cool with the ups and downs, then I'd say we'll get along just fine.

Jay Abraham: “…they have a 9-figure growth potential. What you’ve done with [client] is remarkable.”

Marc: “Thank you! Basically, my goal is be Jay Abraham for the internet.”

Jay: “Good, they need it!”

3-day mentorship at Jay Abraham's house (Jay's known as he "$21.7 Billion Dollar" business strategist to Tony Robbins, Daymond John of ABC's "Shark Tank" and 10,000+ clients over the last 40 years).
Marc has been featured in...