While I teach you how to build a S.A.L.E.S survey in the course, you don’t have to because I’ve already done it for you – then, with a bit of light customization for your offer(s) you’ll start collecting data that might show how you’re undercharging by $1,000+ per sale (which is what our beta testers found out).

So…rather watching you send out a non-buyer survey that never tells you if you’re undercharging, you’ll send the most attractive survey you’re people have ever laid eyes upon instead.

A survey where I designed each of the 22 questions to build on each other…guiding their curious eyes through a qualification conversation – all without you having to open your mouth.

So yes, for my experienced sellers out there, this funtastic tool is both a research and sales qualifier tool that turns curious contacts into sales-ready buyers. It does that by guiding them through 3 core sections:

Section 1: Here they tell you why you’re irreplaceable awesome sauce — this is where we get the data points that answer the “L” — “what long-term value they want?” question.

Section 2: Here, they’ll reveal the E – the exact offer they want to give you money for –  course topic, course format, features, modules, you name it, they’ll tell you everything – no more guessing games.

Section 3: It gets juicier – here, they reveal A – amount they’ll pay, S — sales demand and S – sales timeline they’ll buy on. Sure, every question is delicately worded, but the 4 pricing questions have been written, tested and retested to yield the most accurate data possible because, hey, people lie. #human. Also, people sometimes just aren’t aware of how much they’ll really pay and so the questions are built to account for that too.

Finally, the entire survey is written to protect your reputation and relationships…so much so that our beta testers found that buyers thanking them for the chance to fill it out!

I can’t promise that your folks will thank you but if you meet the requirements, then you’ll get the data points needed to sell with certainty whether you’re doing 1:1 sales calls, sales webinars, sales pages and/or sales emails.

As someone that’s sold through every single one of those channels, I wanted to build something that’d work regardless of what I needed to do next because having those kinds of options means more control over predictable growth.

(Oh, and yes, it’s in Google Forms for you to deploy it faster but it works just as well in SurveyMonkey, Typeform or your survey weapon of choice).

This helps you to answer the following questions:

• “What should I call my course offer?”
• “What should I include in my course offer?”
• “What are the exact kinds of offers my audience wants?”
• “What should I offer as a lead magnet, free offer or entry offer?”
• “Could my core offer be a subscription offer?”
• “What kind of offers should I include in my S.A.L.E.S. survey?”
• “How can I position my offer when I’m trying to enroll clients or course buyers?”
• “How do I write about my offer on my sales page?”
• “How do I tell people what’s inside my offer on webinars and sales calls?”

While you’ll probably use it for the first time in the Course Discovery phase, you’ll likely return to it again in the Course Experiment and Acceleration phases as well — that’s what I see with most of my clients. Also, because offers are often ill-defined on the internet, you’ll find the descriptions of offers here clarifying to cut confusion and skip straight to the kind of clarity you need for execution.

Finally, if your buyers think your current offer format is cheaper than it should be just because of what you’re calling it, then that could easily cost you $500 or more per sale on high ticket product or service offers. That’s why the second you get access to this, you’ll want to review whatever you’re selling right now to see if there’s a better match for what you’re currently selling or if there’s a way to quickly upgrade it to maximize the value you provide to every buyer (and to increase your average order value)…especially if you’re selling digital products or services that get delivered online.

GREAT! You’ve got your S.A.L.E.S. survey designed and ready to go but…how do you actually send it out?

That’s where the Funnel Map comes in — it shows you what DONE looks like so you can (1) avoid funnel build overwhelm (2) relax into getting it done faster and (3) prevent the deafening sound of crickets when you send your survey out…because a zero response rate is not cool. This is helpful if you’re a solo operator but ESSENTIAL if you’re working with other humans to roll this bad boy out.

Then, once you’re clear on what to do, use the fill-in-the-blank funnel copy templates to execute with speed and precision. Here’s what’s prepped for you…

• Email outreach template (so they’ll fill out the survey).
• Follow-up email series (to get more people to fill it out).
• Video Script Template (to get even more people to fill out the survey).

These aren’t theoretical templates by the way. They’ve been tested and proven to work with client after client, so I know the outcome is replicable. Now, you get to just USE THEM after a few edits to make them authentically your own.

OK, so you’ve sent the survey or ran interviews and started collecting data…now what?

You Find the Best Buyers. That’s what. To make that happen without getting lost in a sea of data (some of our clients easily get 100-200 responses EACH TIME they send this out which, I know, is like complaining about too much champagne but still a problem nonetheless) you’ll have a “done for you” worksheet that shows you what your data should look like AFTER you’ve analyzed it. It’s also got some cool formatting that makes it easier for you to see what you’re looking at too, so you don’t go braindead in the spreadsheet.

That’s super cool because data analysis then becomes something you don’t need to go get certified for…only to find out they covered quantitative data analysis but the thing you really needed was to understand both a bit of quant and qualitative data. Oof…

I don’t wish such trials and tribulations on you my friend…. which is why I created this to take the guesswork out of it for you.

It also pairs perfectly with the Find the Best Buyers module where I walk you through exactly how to use this (and your own data).

And yes, it’s still helpful even if you’re doing interviews because regardless of whether people answer your questions in an interview or in a survey…it all needs to be collected in an easy to review place called a spreadsheet.

But yes, at the end of the day, this shows you how to make sense of your S.A.L.E.S. data so you can end “Course Discovery” and move on to “Course Experiment”…which is where the Course Experiment Kit comes in…