MAP·TEST
The 80/20 Growth Framework
STEPS
MAP
your system
Assess
the gaps
Plan
the right test
Template
to test faster
experiment
for wins
Score
test results
Target
the next win
TOOLS
- Business Map
- Journey Map
- Service Map
- Funnel Map
- Value Map
- Offer Map
- Growth Health Equation
- Growth Gaps
- Growth Ideas
- Priority Map
- Idea Tests
- Discovery Tests
- Validation Tests
- Scale Tests
- Sales Kit
- Offer Kit
- Research Kit
- Test Cards
- Test Board
- Test Principles
- Learning Cards
- Decision Map
Answers
What causes growth?
What should I do next?
What’s the best way to do it?
How can I get it done faster and better?
Who does what, when is it done, and why?
How did it go and what did we learn?
How do I make it even better?
The Growth Map Workshop
Map the right system, assess gaps and plan the right test
What causes growth?
Am I tracking the right metrics?
What should I do next?
What’s the best way to do it?
Is there something missing in all of this that I don’t even know about?

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Marc Aarons
Founder of 80/20 Solutions and creator of the MAPTEST framework.
Meet Your Growth Coach
Marc Aarons is an environmental science researcher turned online growth strategist.
As the solo founder of his first online business, he ran tests that drove 700,000 users (unique visitors) to his website without paid ads, influencer referrals or media features.
Then, as a growth consultant, he designed growth tests that sold $5,000 online courses in 7 emails, $20,000 services to “cold facebook traffic” and also helped grow a company from $0 to $100K in monthly recurring revenue in 6 months.
As the senior coach of an online Accelerator program, he coached over 200+ solo founders (pre-revenue to $10M per year) through 1600+ growth calls on customer research, digital marketing, direct response copywriting, data analytics and conversion rate optimization among other topics.
Now, he’s created the MAPTEST framework for founders who want to level up their business models with ideation, discovery, validation and scale tests.