Why courses, coaching, consulting, and and communities don't help you
- When trying to grow our business online, we try to get help from the “4Cs” of online help: Courses, coaching, consulting, and communities.
- Often, we don’t get the results we want not because each way of helping has built-in limitations.
- The R.I.S.E. Formula for creating $5K-$25K courses reveals the limitations of each model and provides a way to develop high-quality curriculum:
- R – Result you can see (contains 3 parts that spell GEO, like GEOlocation because you need 3 parts to know where you are, where you’re going and how to get there)
- I – Ideas that intensify results (it’s 3-parts spell AIM – the wrong AIM creates the wrong result)
- S – Stories to internalize ideas (it’s 3-types spell HAV – when you HAVe the right stories, you take the right actions)
- E – Exercises to engineer results (it’s 3-parts spell ATV – if you have the wrong parts, missing parts, or bad parts, then we struggle to create the result).
- Use cases:
- Courses creators: Go from $500-$2,000 courses to $5K-$25K courses.
- Coaches: Productize your coaching to go from 1-on-1 and small group coaching to medium- or large-group coaching without hiring a large team of coaches
- Consultants: Productize your consulting to provide DFY or DWY courses without cannabilizing your higher end DFY 1-on-1 services (or sacrificing the quality of client outcomes).
- Community Builders: Create a “content home” for solutions to spike success stories within your membership area without having to coach them through it.
- Examples Provided:
- The $15,000 Zoom Call
- Client: He did $50M in sales but teaching was harder
- Client: The $10K and $25K pilot program
- Client: Writing a sales page in 2 hours
- Client: From a $97 digital product to a $5,000 course
- Client: Going from $100K per year to $100K per launch