A+ Product x B- Packaging = B- Sales
Before we dive right into Steve’s story, a scenario + a question for you:
It’s the end of the year. You’re reviewing financials for Q1-Q4 and there’s plenty of black. Profit. It’s good. The team’s doing well and so are you. So, as a well-earned treat, you decide to buy a new car. But not just any car. It’s time to buy the car.
But, before you settle in, you figure “hey…why not do a bit of due diligence?”. So, you research. Sure enough, you narrow it down to two and…this decision’s a tough one.
Both have the curves of Angelina Jolie.
Both would make George Clooney put a ring on it.
Both are the same price.
Yes, like I said, a tough choice indeed. So, there’s really only one thing left to do: take them for a test drive. Boom. Off to the dealerships we go.
The first dealership? Posh.
Not Spice Girls posh. Real posh. Modern. Clean. If food dropped here, it’d have a 30-second rule. The sales staff? Hell, you’d drink whiskey with them. Ah, but due diligence. So you pause. You tell them you’ll be back. You’ve got one more dealership to visit and just like that, off you go.
The second dealership…is different.
The staff? Amazing. Exceptional, actually. So good it puzzles you. Something doesn’t match. It’s the little things but somehow…it doesn’t add up. The front door? It doesn’t close properly. Not bad by itself but then, the bathroom lights keep flickering too. And this heat…is the A/C broken?
Something’s amiss…but the car….boy, she’s a beauty.
Which car would you choose?
For the same price?
Now, back to Steve.
After spending thousands of hours, and tens of thousands of dollars to learn marketing from masters like Yanik Silver and Dan Kennedy, Steve took a job at Rise Interactive, one of the fastest growing digital marketing agencies.
There, he honed his skills at running paid search campaigns for large companies, including some in the Fortune 500 (managing over $1 million in paid online traffic). Then he went on to join the conversion optimization team and completely restructured Rise’s conversion optimization process.
After a little over a year, Steve had become a marketing expert, both in traffic and conversion. A double threat.
Not a bad start.
But he yearned for more.
So, he left Rise to start his site, SteveDaar.com. The goal? Grow an agency to help mission-driven businesses increase sales through conversion optimization.
Given his skills, it’s unsurprising that his agency’s growth took off.
Steve, being the strategic marketer he is, didn’t just consult. He gave speeches. He even wrote a book.
Profit Hacking by Steve Daar (reviewed by James Altucher) gives readers a 3-part action plan to get the same results as his clients.
He wasn’t just a rising star, but a master in the making, and was making headway on his goal to positively impact 1 million people. He was the real deal, but from the look of his website, you couldn’t tell.