When I hear stuff like “online marketing,” “sales funnel optimization” and “increase conversion rates,” I get stressed out because I KNOW I need to do these things and have no idea where to start. What the hell does my sales funnel actually look like? Where do you even start with SEO these days? Why would someone opt into my newsletter?!
Seeing the marketing and sales funnel maps were super helpful — anything that blends strategy and tactics. Pulling the gazillions of tactics into a 1-2-3 step strategy and hearing someone say “Look, let’s not focus whatsoever on all this other stuff until we get XYZ taken care of, then we’ll go to the next step.” That’s money!
–Julia Kelly, Digital Caricature Artist